University of St. Thomas Rebrand
- Design, Drawing, Illustration
- University of St. Thomas
Rebranding a university is like walking a tightrope; you have to have alignment from many different stakeholders like students, faculty, donors and beyond. You’re also dealing with a crowded marketplace. To stand out, we worked with Mindpower to create a bold, crisp and authentic identity that captured the essence of what makes St. Thomas special. Collateral I created includes bus wraps, high-visibility admissions pieces, magazines and more.